As they make their drive for the Super Bowl, the San Francisco 49ers have become must-see TV.

NBC reported today that the network’s broadcast of the 49ers’ 27-10 victory over the Minnesota Vikings on Saturday at Levi’s Stadium in Santa Clara, in a NFC Divisional Playoff game, averaged a whopping 29.3 million television viewers.

That ranks as the most-watched Saturday afternoon NFL Divisional Playoff game since the Kansas City Chiefs and New England Patriots drew 31.5 million viewers in 2016 on CBS.

The 49ers-Vikings game, which resulted in San Francisco’s first playoff victory in six years, peaked at 32 million viewers from 3:15-3:30 p.m.

In addition, the 49ers-Vikings game averaged a Total Audience Delivery (TAD) average of 30.1 million across television and digital, according to data compiled by Nielsen and Adobe Analytics.

Coupled with last Sunday’s 35.8 million TAD for the Seahawks-Eagles game, the 2019 playoffs mark the second time in the 14-year history of “NBC Sunday Night Football” that both NBC NFL playoff games topped 30 million viewers.

For this season’s NFL Playoffs, NBC delivered a two-game TAD average of 33.1 million viewers.